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L’Oréal undergoes business transformation to consolidate and personalize experiences

L’Oréal’s ambitious digital goal is to refresh and relaunch 600 websites for 15 brands in three years. The ultimate prize: to become the #1 digital beauty brand in the world. At the center of its global business transformation initiative is improving consumers’ online experience. Fostering cooperation and collaboration between the brands’ global goals and the unique country demographics will drive success.

With 1 billion consumers interacting every day with the company’s 3,000 different websites, L’Oréal saw the opportunity to deliver a consistent brand experience, open new e-commerce channels, create a personalized shopping experience, and increase revenue through cross-selling. At the same time, the 60 country subsidiaries needed a solution to cost effectively localize products and services and scale for future growth.

Central to L’Oréal’s transformation is the need to reinvent its core marketing model to create and deliver new, personalized experiences that seamlessly marry the real and digital worlds which consumers value and expect—but to do so in a manner that delivers a globally consistent online brand experience while also providing cost-effective localization.

L’Oréal chose Sitecore to provide the digital marketing platform and Valtech as its business transformation partner. Sitecore® Experience Platform™ (XP) offered both rich personalization capabilities as well as speed of deployment for global scale with Microsoft Azure PaaS.