Data and application silos, fractured organizations, and brand-centric thinking deter many brands from personalization. Start thinking about it differently with our nine-step process.
It’s not as hard as you might think. Go for the low-hanging personalization fruit with these 10 examples for context marketing with the Sitecore® Experience Platform™.
Know what they want before they do
Predict what will meet your customer’s needs—and respond in real time.
How others do it
When you don’t know someone, it’s impossible to guess what they want or need, and customer interaction data siloed by channel doesn’t give you the 360-degree customer view you need for personalized experiences.
How Sitecore does it
Sitecore XP can collect in real time the visitor’s intent and then respond with the most relevant experience. As you get more data and insights, you can market in context in a more advanced fashion and at scale.
Real-time and historic data about every customer interaction with your brand, plus robust content management and omnichannel delivery, means you can continually gather customer insights and deliver contextualized experiences that’ll keep them connected forever.